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Isabela Souza

About the author

Isabela is an Administration technician and part of Cenário Capital's administrative and financial team. She works behind the scenes, ensuring that every detail contributes to the company's sustainable growth. In addition, she collaborates with the SEO team, combining her analytical vision with content production to deliver relevant and organized information to those seeking to make financial decisions with greater clarity.

Author articles

The 10% Loss: Your Smart Home Is Losing Money: The “Connectivity Tax”

The convenience of a modern smart home has introduced a silent line item to the American utility bill. Whether you are dimming lights with your voice or checking your oven via smartphone, you are paying a “Connectivity Tax.” Unlike traditional appliances that draw zero power when switched off, connected devices operate in Active Hibernation. They […]

The Dead Internet: 7 Proofs That 50% of the Web Is Now Bots

The Dead Internet Theory has officially transitioned from a fringe creepypasta to a measurable technical reality. It isn’t that humans have left the building; it’s that we’ve been out-produced by a synthetic tide. In 2024, nearly 50% of all internet traffic is non-human, marking the definitive arrival of the Dead Internet. This staggering statistic represents […]

The Algorithmic Aesthetic 2.0: Why Every Boring New Coffee Shop Looks the Same

The rise of algorithmic aesthetics reveals how computer vision and data-driven design are homogenizing the physical world. By prioritizing “engagement optimization” over local culture, our environments lose their essence in exchange for a standardized aesthetic that pleases social media feeds. The “AirSpace” phenomenon is no longer just a superficial design trend; it is a structural […]

The Connectivity Tax: Your 5G Signal Is Stealing From You

Behind the screen, your network speed is being used as a proxy for your net worth, and your desperation. If you have ever noticed that a ride-share quote or a hotel room rate seems to climb the moment you leave your house and head for the airport, you aren’t imagining things. You are being subjected […]

The 15% Tax of a Cell Phone Battery Dying: How Your Red Icon Triggers Predatory Prices

When your battery icon hits 5%, you lose more than just connectivity; you lose your bargaining power. Market data indicates that for platforms like Uber, Lyft, and DoorDash, a device in a critical power state functions as an urgency indicator. Our technical analysis confirms that dynamic pricing algorithms interpret low battery autonomy as a trigger […]

75x More Expensive: The Hidden Carbon Tax of Python Architecture

If you are a CTO or engineering lead prioritizing “velocity” above all else, you are paying an invisible tax. The convenience of Python and other interpreted languages for large-scale data processing can cost up to 75 times more energy and artificially inflate your AWS/GCP bills. “Dirty Code” is no longer just a technical debt issue; […]

Sora 2: a disturbing new AI nightmare

New dangers emerge as Sora 2’s AI blurs ethical lines—discover what makes this digital phenomenon so unsettling before it’s too late.

Technologies that failed: what did we learn from them?

Innovation is a powerful force that drives society forward, fuels industries, and reshapes the way we live. Yet even in a world obsessed with progress, not every technological breakthrough becomes a success. Some technologies shine brightly at first, capturing the imagination of users and the media, only to fade into obscurity due to poor timing, […]

Technology Changing Lives: The Unseen Revolution

Technology is everywhere. It’s in the smartphones we carry, the video games we play, the smart devices in our homes, and the apps that manage nearly every part of modern life. But while these everyday technologies capture most of the headlines, the real revolutionary power of innovation is happening somewhere far quieter, far more meaningful […]

The Psychology of Design: How It Influences Us

Have you ever found yourself endlessly scrolling on social media, even when you planned to only check it for a minute? Or perhaps you’ve been drawn into a mobile game for hours without realizing how much time has passed? This isn’t a coincidence—it’s the result of deliberate design choices. Designers create experiences that are engaging, […]

Is AI on the Verge of Collapse?

Artificial Intelligence (AI) is reshaping the world faster than any technology before it. From self-driving cars and predictive healthcare to automation tools and personalized digital services, AI is now deeply woven into the fabric of modern life. Companies rely on it to make decisions, governments use it to analyze massive datasets, and individuals benefit from […]

Artificial Intelligence in Everyday Life: 10 Practical Examples

Artificial intelligence (AI) isn’t just a futuristic concept found in sci-fi movies or tech conferences. In fact, artificial intelligence in everyday life is already deeply embedded in our routines. It works behind the scenes in ways that many people don’t even notice, quietly making tasks easier, faster, and far more personalized. Whether you’re unlocking your […]

Musk’s Lesser-Known Technologies: Beyond Tesla and SpaceX

Elon Musk is one of the most recognizable names in the world. Most people associate him with Tesla’s electric cars or SpaceX’s reusable rockets—two technologies that have reshaped entire industries. But what many don’t realize is that Musk’s vision extends much further. Behind the scenes, he has launched and developed several other groundbreaking technologies that […]

Tech Industry Leaders: Who’s in Charge of Technology’s Future

The tech landscape evolves at a pace that few industries can match. New products rise, trends shift overnight, and companies constantly compete for dominance. Still, despite this rapid movement, a select group of companies and visionaries consistently rise above the noise. These are the true tech industry leaders — the ones shaping the future of […]