On every app and website you use, UI quietly shapes your experience—discover what it is and why it matters more than you might think.

Have you ever found yourself endlessly scrolling on social media, even when you planned to only check it for a minute? Or perhaps you’ve been drawn into a mobile game for hours without realizing how much time has passed? This isn’t a coincidence—it’s the result of deliberate design choices. Designers create experiences that are engaging, […]